Employee Comms / Culture

Culture
Field
Guide

Role Lead Designer Art Director

Most companies have a values document buried somewhere on an intranet page. Almost none of them have one anyone reads twice. The Workrise Culture Field Guide was built to fix that.

Developed as part of a broader initiative using employee survey data to strengthen and define internal culture, the guide was delivered to every Workrise employee in both printed and digital formats. A genuine reference for what the company believes, why it believes it, and how those values actually play out in the real world, not just on a poster.

It also served as a vehicle to introduce the new Workrise brand system, which meant every page spread was an opportunity to stretch the brand into a format it hadn't lived in before. This is the kind of thing that earns a spot on the shelf instead of a trip to the recycling bin.

Culture Field Guide cover and open spread mockup
Culture Field Guide interior page spread overview
Culture Field Guide mission and vision spread with worker photography
Culture Field Guide What is Culture chapter opener spread
Culture Field Guide Cultural Transformation spread with diagram
Culture Field Guide Mission and Vision chapter title spread
Culture Field Guide Purpose spread with employee stories
Culture Field Guide book held in hands outdoors
Culture Field Guide Our Values chapter opener spread
Culture Field Guide Own the Mission values spread
Culture Field Guide Solutions Over Egos values spread
Culture Field Guide front and back cover mockup