For Indeed's 2026 Global Leadership Meeting, I built the full event identity for 800+ global leaders gathering in San Diego around the theme "Shape the Future." The visual concept came from thinking about what "shaping" actually looks like. Paper being folded, creased, guided into form by hand. It's an intentional nod to the fact that even with all of Indeed's data, automation, and AI doing heavy lifting, the future of hiring still depends on precise human judgment guiding it somewhere useful.
I leaned on the scalable visual identity system I'd developed the year prior, pressure-testing it against a larger, more complex event and shaving hours off nearly every deliverable in the process. Then I designed everything. The logo, keynote decks, wayfinding signage, laptop stickers, swag, environmental graphics throughout the venue. The result was one coherent visual language that mirrored exactly where Indeed sits right now. Still folding. Still shaping. Still figuring out what form the future takes.
