▶ Video
The AGC (Associated General Contractors) trade show is one of the construction industry's biggest annual events, which means the bar for standing out is simultaneously very high and somehow very low. Everyone has a booth. Everyone has branded tote bags. Everyone has a guy in a polo asking if you'd like a demo.
As a Gold Sponsor, Workrise had a 20x10 booth and premium brand placement throughout the event, so I designed everything we brought into that room. Booth graphics, key cards handed to every attendee at check-in, brochures, videos, and supporting on-site materials. The goal wasn't to be the loudest brand there. Just the most put-together one. Construction professionals respect craft. We figured the work should show that we did too.